Mark Sayers says it plain and simple again!
However as the Beckham example shows, when we employ hype, we create expectations that cannot be fulfilled, therefore the next step on from hype is disappointment, as people begin to realize that what they are being sold is not what they thought. There is a real challenge when it comes to hype for the Church, there is a tremendous temptation to employ the techniques of the pseudo event, to create levels of hype, in order to achieve our goals. We must remember though that we are called to be people of truth in all that we do. The church or ministry which employs hype, will have to face a tomorrow which will be populated by extremely disappointed, dismayed and disillusioned people.
Beckham being booed, the Concept of Hype and the Church « Mark Sayers
I encourage you to go read it all!
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