With every turn of the calendar there is another term to label it. However, this one is a good one, "Perkonomics" I wonder what the response the church will have to this cultural shift? Will we embrace it? Offer comfy chairs to those who arrive before the commencing time? free coffee to people who make it to the service on Sunday prior to the announcements? Will our preaching of the gospel be more about the perks that come with it than an honest repentance in light of incredible sacrifice? We will wait and see...
Consumer infatuation with perks and privileges isn't new. For years, airlines, hotels, credit card companies and private banks have been cleverly rewarding their most valuable customers with surprises, status symbols and convenience.
But as we move towards a consumer society that’s based more on experiences, on status stories, on the ephemeral—and in which, for many, time is now the only true scarcity—expect perks and privileges to become an integral part of every B2C industry and sector.
We’ve dubbed this trend PERKONOMICS:
PERKONOMICS: A new breed of perks and privileges, added to brands' regular offerings, is satisfying consumers’ ever-growing desire for novel forms of status and/or convenience, across all industries. The benefits for brands are equally promising: from escaping commoditization, to showing empathy in turbulent times. One to have firmly on your radar in 2009.
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