All I can say is about time!!!
Cricket Australia and Weet-Bix bring Sheffield Shield back
©Getty Images / Cricket Australia
Cricket Australia has today announced that the historic Sheffield Shield will be returning as the Australian interstate first-class cricket trophy and will be presented by Weet-Bix.
A five-year deal with Weet-Bix results in reinstatement of one of cricket’s most prestigious trophies, the Sheffield Shield.
Rick Wilson, General Manager of Sales & Marketing for Sanitarium Health Food Company said the partnership was an extension of Weet-Bix’s existing relationship with Cricket Australia.
“Weet-Bix is proud to be involved in the return of such an iconic sporting tradition and we look forward to working closely with Cricket Australia over the next five years to ensure the continued success and development of the four-day interstate competition.
“Like Weet-Bix, the Sheffield Shield has a strong heritage and we see this partnership as being the perfect synergy of brands, linking fitness with health and nutrition,†Mr Wilson said.
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